WBRD-AM - "La Nueva Radio Lider"
Ramiro Lerma (LMA)
3912 US Hwy 301 North
P.O. Box 826
Ellenton, FL 34222

Known to our listeners as La Nueva Radio Lider operates 24 hours a day. Our studio is located in Ellenton, Florida. Our targeted audience is from SARASOTA, MANATEE, HILLSBOROUGH, PINELLAS and PASCO COUNTIES.

FORMAT
LA NUEVA RADIO LIDER WBRD – 1420 AM is a Mexican radio station targeting Hispanics seeking Spanish music, news and information. Our daily program format is composed of Mexican, Tex-Mex, Latin Hits, Tropical and International Music. We play the top hits of today and yesterday.

NEWS/SPORTS
La Nueva Radio Lider provides Local, National and International News.

COVERAGE MAP
Primary Communities includes: Venice, Sarasota, Bradenton, Palmetto, Ellenton, Parrish, Myakka, Ona, Wimauma, Sun City, Ruskin, Tampa, St. Pete, Largo, Pinellas Park, Clearwater and other towns in the vicinities.

RATE CARD
All rates listed are net to station
(Rates valid through June 30, 2007)

Day Schedule: 60 sec, 30 sec
Monday-Wednesday - Hours; 6am-9am - 4pm-7pm = 30.00 - 20.00
6am-7pm (Best Time Available) = 25.00 - 15.00

Thursday-Saturday - Hours; 6am-9am - 4pm-7pm = 40.00 - 30.00
6am-7pm (Best Time Available) = 30.00 - 20.00

Live Broadcast
Three Hour = 1500.00; 30 promos

Two Hour = 1200.00; 20 promos

Lerma Enterprises, LLC –
3912 US 301 N. Suite 200 –
Ellenton, FL 34222
Mailing Address: P.O. Box 826 - Ellenton, FL 34222
Bus: 941-266-4260
Fax: 941-723-9831
Website: www.wbrd.com
Email: wbrd1420am@yahoo.com